Unit 4: Project Communication
The logic of the business case is that, whenever an organisation spends resources, time or effort, it should be in support of a specific business need.
A compelling business case therefore captures both the quantifiable and unquantifiable characteristics of a proposal, and convinces stakeholders to either support or act on its recommendations.
Given its purpose of calling stakeholders to action, the business case can be presented in one of three ways:
- As an elevator pitch
- As a formal presentation
- As a written report
Structurally, it is far easier to complete the analysis and write the full report before reducing it to a presentation or pitch.
This is because the presentation and pitch are interactive (in that they invite audience comment and challenge), and you will almost certainly need to reference evidence not planned in your speech.
Therefore in this unit we will introduce you to the generic skills of writing a report and making a formal presentation.
These skills are essential for every project manager to master, as they are equally relevant to the types of activities expected of you in the planning, delivery and closing stages of a project.