Unit 2: Project Stakeholders
A project stakeholder is any individual, group or organisation who…
- …can influence (and/or)
- …is impacted by (and/or)
- …is (or would be) interested in…
…a decision, activity or outcome of the project.
Before embarking on a project, it is vital to understand who your stakeholders are and how best to engage with them.
There is nothing worse than getting half-way through delivery, all of a sudden hearing from someone you hadn’t considered, and being forced to change direction as a result.
Why does that matter?
As we said in the last Unit, the further you get into your project – through initiation, planning and into delivery – the harder (and more expensive) it is to change course.
In this unit we ask (and answer):
- Who are the stakeholders typical to most projects,
- How can we classify and prioritise them, and (perhaps most importantly)
- When and how should we engage with them?